Privacy policy
AKB Enterprise Group Pty Ltd, Trading as Pro Speed Racing – Privacy Policy
Last updated: May 2026
AKB Enterprise Group Pty Ltd, Trading as Pro Speed Racing (“Pro Speed Racing”, “we”, “our”, “us”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and disclose personal information when you use our website, purchase from us, contact us, apply for credit, or otherwise interact with our business.
This policy should be read together with our Terms of Service and Terms and Conditions of Trade.
1. Personal information we collect
We may collect personal information including:
- name;
- business name;
- billing and shipping address;
- email address;
- phone number;
- order and purchase history;
- vehicle details provided for product fitment assistance;
- payment and transaction information;
- account, trade or credit application information;
- communication history with our team;
- IP address, browser type, device information and website usage data;
- marketing preferences; and
- any other information you provide to us.
Where you apply for a trade account or credit account, we may collect additional information reasonably required to assess and manage that account.
2. How we collect personal information
We may collect personal information when you:
- place an order through our website;
- create an account;
- contact us by email, phone, website form, social media or live chat;
- request product advice or fitment assistance;
- subscribe to marketing communications;
- apply for a trade or credit account;
- return a product or make a warranty claim;
- interact with our website, ads or online platforms.
We may also receive information from payment providers, freight providers, suppliers, credit reporting bodies, fraud prevention services or other third parties where reasonably necessary for our business operations.
3. Why we collect and use personal information
We collect and use personal information to:
- process and fulfil orders;
- provide customer service and product support;
- assist with product fitment enquiries;
- arrange shipping, delivery, returns and warranty claims;
- manage accounts, trade accounts and credit applications;
- process payments and refunds;
- detect and prevent fraud or misuse of our website;
- improve our website, products and services;
- send marketing communications where permitted;
- comply with legal, regulatory, accounting and tax obligations;
- recover debts or enforce our legal rights.
4. Marketing communications
We may use your contact details to send promotional emails, product updates, special offers or other marketing material where permitted by law.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.
5. Cookies and website tracking
Our website uses cookies and similar technologies to improve website functionality, analyse website traffic, remember preferences, support checkout functionality and assist with marketing or advertising.
Cookies may collect information such as your IP address, device type, browser type, pages visited and interactions with our website.
You can disable cookies through your browser settings. However, disabling cookies may affect the functionality of our website, including checkout or account features.
6. Disclosure of personal information
We may disclose personal information to:
- payment processors;
- shipping and freight providers;
- suppliers and distributors;
- IT, website, hosting and software providers;
- marketing and advertising service providers;
- accountants, lawyers, insurers and professional advisers;
- debt collection agencies or credit reporting bodies where applicable;
- government, regulatory or law enforcement bodies where required by law.
We do not sell your personal information.
7. Overseas disclosure
Some of our service providers, software platforms, payment gateways, website tools, freight systems or cloud hosting providers may store or process information outside Australia.
Where this occurs, we take reasonable steps to ensure personal information is handled securely and in accordance with applicable privacy obligations.
8. Payment information
Payments made through our website may be processed by third-party payment providers.
We do not store complete credit card details on our own systems. Payment information is handled by secure third-party payment processors in accordance with their own security and privacy practices.
9. Security of personal information
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
However, no method of online transmission or electronic storage is completely secure. Customers are responsible for maintaining the confidentiality of their account login details.
10. Accessing or correcting your personal information
You may request access to personal information we hold about you.
You may also request correction of your personal information if you believe it is inaccurate, incomplete or out of date.
We may need to verify your identity before actioning a request.
11. Data retention
We retain personal information for as long as reasonably necessary for the purposes outlined in this policy, including order fulfilment, customer support, warranty records, legal compliance, accounting requirements and dispute resolution.
Where information is no longer required, we will take reasonable steps to delete, destroy or de-identify it.
12. Data breaches
If we become aware of a data breach involving personal information that is likely to result in serious harm, we will take steps required under applicable privacy laws, including notification where required.
13. Links to other websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content or security of third-party websites. Customers should review the privacy policies of those websites before providing personal information.
14. Privacy complaints
If you have a privacy concern or complaint, please contact us first so we can attempt to resolve the matter.
Email: enquiry@prospeedracing.com.au
We will aim to respond within a reasonable timeframe.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time by publishing an updated version on our website.
Continued use of our website after changes are published indicates acceptance of the updated policy.